The Referral Reluctance
"Pretty good" isn't good enough, neither is "too good" at times.
Marketing
The analog alternative
Why people are buying typewriters to escape their laptops
Permission fatigue
Permission isn't a deed to someone's attention. It's a renewable lease
Minimum Viable Audience
Start small. Start with someone who needs you.
The Canary Test
Why businesses need early warning signs
How much revenue can you generate from a seed investment of $5 in two hours?
Irrespective of the question asked and the parameters given, focus on what can make that metric work. Then connect everything else to that output